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Mission

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Jenoluxo offers environmentally conscious and cruelty-free beauty products that inspire people to feel confident in embracing their own personal beauty standards, inside and out.

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Vision

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We’re inspiring a community of confident, motivated and independent people to come together, share their beauty and help us make a difference in ways that matter.

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Brand Values

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Trust is at the heart of our values. If we don’t trust ourselves, how can we find the confidence we need to thrive? If we don’t trust each other, how can we make the world better for the people and causes we care about? We’re devoted to nurturing trust with our customers by being transparent in our words, actions and beliefs.

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Confidence comes from the inside out – you have to have confidence in yourself on the inside before you can accomplish meaningful change on the outside, whether that means embracing an everyday beauty standard that’s all your own, fulfilling your life goals or changing the world. We inspire our customers to do things their own way.

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Just like our customers, we strive against all kinds of obstacles to be recognised and respected for who we are and how we’re different, not for who others tell us we should be. Respect is best when shared, and we believe passionately in respect for our customers, for the environment and for the dignity of the human spirit. We listen to our customers, and we respect and embody their values.

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Brand Story

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Jenoluxo believes in looking, feeling and doing good, but how is that possible when elements of the beauty industry, the media and influencer culture can seem like a reaction to insecurity instead of a celebration of confidence? We need to stop judging our beauty by other people's standards - the only standards that matter are our own. Judgement comes from the outside in, but confidence comes from the inside out. Beauty products should be a medium that helps you reflect your inner persona on the outside, not a mask that keeps your persona hidden away.

 

Our collection is designed to be the medium, not the mask. Just like you, we embrace being as beautiful on the inside as we are on the outside. Jenoluxo will always be a medium for doing good, not just a pretty mask for more of the same old cynicism. That's why all our products are cruelty-free and environmentally friendly. It's why we use our platform and our profits to support causes that truly matter, to us and to you.

 

If you want to change the world, you have to start with yourself. This is who we are. It takes confidence and self-respect to embrace a personal everyday beauty standard that's a true reflection of yourself, and when the person on the outside matches the person on the inside you can: look good, feel good and do good.

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